Research Question #2 of CCR

How does your product engage with audiences and how would it be distributed as a real media text?

For this CCR, it will either be in the form of a Podcast (which is the structure I will be writing in for now) or an iconic Wired Autocomplete Interview.

Question: What was your strategy to aim towards your specific demographic?

Answer: Our main demographic for our film was teenagers. We really wanted to connect to female and male teenagers from around the ages 14-23 to spread an impactful message to our audiences. When researching thrillers for teens, we analyzed websites like PlaceBasedMedia to grasp a full understanding of how to achieve that targeted audience. We discovered ways to specifically specialize certain parts of the film to specific genders and ages, to make them feel recognized.

Question: How do you plan on making this film available to audiences?

Answer: That's a great question! Actually we plan on releasing this film out to available platforms like YouTube, which teens are on %73 daily. YouTube is a good tactic to get out film out there because it is easy to promote, and once it is booming, there is buzz around it for months. We also plan on submitting this to film festivals to get a little more of a professional eye and opinion to further improve our future projects.

Question: Were there certain production choices you utilized to work with your specific target audience?

Answer: Yes actually! A lot of the mise-en-scene elements had a lot to do with that. Teenagers seem to get hooked in when there are characters they can relate to, so by creating teenage characters who are going through multiple struggles that are very common now, was definitely intended to sit with audiences. The way we marketed to movie was very bright though, because when teens see something visually appealing they are automatically drawn to it. Because of this we spent a lot of our time marketing to aesthetically please.

Question: How did you discover your target audience?

Answer: Well, we knew we wanted a storyline based around teens and teenage struggles, so once we discovered that we knew that teens would be our main audience. We found this because we knew a teen thriller would appeal to ages 14-23, so we created a lot of social media trends for this film that we noticed gained a lot of traction around our project.